The essence of A/B testing is a controlled experiment, that is, by comparing several different versions, the optimal version is selected. The author of this article shares the specific operation steps of A/B testing, and summarizes the problems that need attention in the bulk sms service process. There will be many iterative optimizations in the process of product operation. From the addition or deletion of a certain function, to the color of a click button, it may become a factor driving the improvement of key conversion indicators, so there will be a problem a product, operation and bulk sms service other team within the company, how can we ensure that each plan can achieve better results?
It's simple, just try it and you'll know. A/B testing refers to dividing the test population into 2 groups (or more groups, depending on the number of alternatives) according to the objectives of the experiment. The best solution. 1. Determine the test objectives bulk sms service and propose a plan Before doing anything, you need to figure out why you are doing it, because this largely determines its feasibility, as well as the direction, time, and manpower and material resources spent in the future. 1. Gather requirements The needs may come from all aspects of the real business, bulk sms service but they are all consistent with the general development direction of the entire company (that is, the North Star indicator).
The solution of these needs can promote the overall business from a certain angle, (for example, optimizing the copywriting of the registration page bulk sms service can improve new User registration conversion rate, increase the scale of product promotion), including but not limited to the following sources: (1) From within (team): Product department operation department marketing department R & D department (2) From outside (user): Questionnaire user research (3) From outside (industry): industry analysis Competitive Analysis The user growth bulk sms service team (or data analysts) collects these requirements, makes some feasibility assessments, and selects reasonable requirements into the test library.