It's important to stick to your beliefs and do one thing well, because good things attract good people." This is Xu Yahan, the founder of "Xu Xuer", who thinks about life, and also supports her to use her unique style and aesthetics to bravely enter Taiwan The power of the apparel industry. Xu Yahan, 29 years old this year, has neat short hair, but has an idealized soul in a very personality dress. She has her own set of opinions on clothing, her background in graphic design, and her father has been engaged in the textile trade for many years.
"Everyone is making brands, but they can't do it. Can you do it?" Taiwanese brand "Xu Xuer". Let the earth be beautiful, and organic cotton can also be fashionable There are many small clothing stores in the market, and more than half of them almost photo retouching service use the slogan of Japanese and Korean brands. "Made in Taiwan" seems to be no longer favored and valued. Xu Yahan said seriously, "I want to make my own unique brand. , you have to take a different path from others.”
She believes that it is not that Taiwan has no ability to produce and sell itself. Even in the fashion apparel industry, there is no example for everyone to follow. ▲ Caption: The right side of the picture is the Senfen organic cotton series produced by Xu Xuer ▲ Caption: The right side of the picture is the Senfen organic cotton series produced by Xu Xuer In addition, due to her physical condition, she suffered from allergies since she was a child, not only the skin discomfort caused by the changing seasons, but also the food, use, and wear in daily life.