Jun 15, 2022
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Added features on social media Coinbase User List apps like Pinterest have helped to take AR mainstream over the past few years, and that trend is expected to continue. The number of social network AR users in the U.S. is forecast to grow 7.2% to about 47 million this year and by another 3% to 48.3 million next year, eMarketer predicted in 2020. Coinbase User List Pinterest’s expansion of AR features specifically for beauty brands comes as other digital platforms also integrate the technology to appeal to users who have grown comfortable with immersive tools. Snapchat last month collaborated with Perfect Corp A developer of AR for beauty brands, to Coinbase User List offer similar makeup try-ons in its photo-messaging app. About 75% of Snapchat users play with digital lenses every day, according to the company, and campaigns that include Coinbase User List the app’s shoppable AR lenses saw a lift in consumer interest that was 2.4 times higher than average during 2020’s third quarter — a sign of brands’ eagerness to engage with mobile users on their preferred platforms. “Over the last year, it’s become way more functional to have these AR tools, Versus just something that’s ‘kind of cool’ and ‘nice to have.’” Tiffany Hogan Principal analyst for beauty and apparel, Kantar Google last month also announced an integration with Perfect and Modi Face, which beauty giant L’Oréal acquired almost Coinbase User List three years ago, to offer virtual try-ons. The search giant’s Google Shopping started showcasing thousands of lipstick and eyeshadow shades from brands including L’Oréal, MAC Cosmetics, Black Opal and Charlotte Tilbury in a move to capitalize on the e-commerce surge during the pandemic.