Jul 31, 2022
In Welcome to the Forum
Use Banner Ads Effectively According to Google AdSense, the most effective banner ad sizes that can be hosted on a publishing site are: 728×90px — Leaderboard 300×600px — half page 300×250px — medium rectangle 336×280px — large rectangle The following are just examples of how these ad sizes are actually being used: Image credit: Forbes Image credit: BuzzFeed Image credit: Obsev The main reason the ad sizes above work is because most advertisers design their ads for these sizes. In short, you will get the Latest Mailing Database most competition on your website, which will lead to higher CPCs. Since publishers themselves decide ad sizes first, you should consider using the suggested sizes in your web layout. Choose one of the most effective ad sizes for your layout and even get up to 100,000 advertisers actively bidding on those sizes. Ad placement is even more important than size. You don't want ads to be hidden somewhere in the footer of your page, so it's critical to create ad placements that require very little user effort to see them. Most of your readers will come to your site to view content, which is why you need to ensure that ads are closer to your content to improve engagement with your ads and increase page value for advertisers. Image credit: Obsev Additionally, you need to focus on how to integrate ads in your content, and ideally include unique and non-intrusive ad units at the same time. Image credit: Observe Pay attention to responsiveness We are currently in the mobile age! Images and blocks of content that people want to see are repositioned on the page along with the screen they are viewing on. Every angle of the mobile version of your website should be optimized to be responsive on smartphones! People don't want to read an article and their experience is ruined by poorly placed banner ads. When you adapt your website to mobile devices, the layout and form of your banner ads should be screen-adapted.