Jul 16, 2022
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A versatile approach to email signatures and lead magnet offers. Single grain lead magnet This is the default sign-up box for their blog. They only have some of these and exchange them according to common topics (SEO, blogs, etc.). So instead of specifically matching the lead magnets to each blog, there are some powerful and wide lead magnets. Signing up offers a webinar ghost mannequin effect upsell and several segmentation options with more specific lead magnets or white papers. Single grain upsell page Their webinar pitch is short and sweet, relying on Eric's personal brand, and they make fun of the bonuses for segmenting themselves. Selecting a persona will take you to a bonus page that encourages you to share one of the tofu pieces. In this case, it's a marketing school podcast. Podcast sharing prompt The lead then receives the bonus by email and is registered with the automation system. This is the same automation as above, and these emails always contain what Eric calls a "super signature." check it out: Regular email for a single grain In the same email, Single Grain pushes: Tofu (podcast / YouTube) MOFU (webinar) BOFU (consultation) His related software (ClickFlow) His service (for you) more Single Grain saw a qualified lead stuck in the "give" part of the TOFU funnel and decided to allow people to move at their own pace.