Even outside the auto industry, Tesla's practice of not advertising is very "alternative"; Tesla founder Elon Musk has repeatedly made it clear that Tesla will not advertise, nor will it ask for a spokesperson Pay, and the company's money should be Whatsapp Database better spent creating great products that people love. Musk did say a lot of controversial things, but the phrase "no matter how beautiful a PPT is, is not as convincing as the actual product" is really true. The Whatsapp Database marketing strategy of "products speak for themselves" has made Tesla. Behind this is actually a topic that has been talked about by industry veterans:
Does the brand define the product, or does the product define the brand? The former method requires a lot of money to be invested in marketing and promotion. The advantage is that it is short and smooth, but the challenge is the lack of stamina; if Whatsapp Database the latter method is adopted, the company will face obscurity in the initial stage, but if the "product power" is Whatsapp Database strong enough , the follow-up may gain greater explosive power, Tesla is a typical example. In reality, the two ways of playing are not an either-or relationship.
Short-term competition requires companies to make flexible moves, but if you look a little longer, you will find that the ones that can really leave traces in history are always “good products”. ” rather than “good marketing.” In March of this Whatsapp Database year, Fortune magazine selected the 100 greatest modern design products. This is the first time it has Whatsapp Database updated the list since 1959. The products on the list include technology products such as iPhone and Model S, as well as peeling products. utensils, armchairs and other "unremarkable" daily necessities.