Bing directly. Bing is not only one of the most important databases for voice searches but also for local searches. If a brand wants to rank first in a local search be it voice or text it simply cannot ignore Bing. Recommendation Complete your profiles on Google Bing and Yelp The first and easiest step to prepare your business for voice search Make sure your Google Bing and Yelp location listings are complete and accurate. Using our underlying data we calculated that voice search optimization is dependent on these three directories. Properly listing your brand s locations on Google Bing and Yelp is a vital part of your discoverability for voice search queries. If your business information is entered correctly and consistently across the directories search engines perceive it as trustworthy. This increases the likelihood that you will rank at the top of a voice search.
Reason More locations more listings more incorrect information whatsapp mobile number list If only of all locations have correct and complete business information on Google Bing and Yelp one thing is almost certain you too belong to the majority whose business information on the platforms is incorrect or missing. When we expanded our analysis to include all platforms relevant to voice search we looked at the completeness of company information. In doing so we found the following Almost of all listings had incorrect or no opening hours. Almost a third of all listings had incorrect or no website information. Almost of all listings had incorrect or no location names. Almost of all listings had incorrect or no address information. The problem with multiple locations A business with a single local location must maintain its location listings across the three platforms Google Bing and Yelp to be eligible for voice search. In total there are listings.
For a company with local locations on the three platforms that means listings. The formula is the more locations a brand has the more complex it becomes to manage and the more likely errors inconsistencies or missing information become. If you try to update and manage several business locations manually you are faced with a mammoth task It is an almost impossible task for a company to manually manage an unmanageable number of listings. Usually companies know that they are too big to handle such tasks on their own. So the question has to be What real value are digital marketers creating by prioritizing listings management Recommendation Prioritize listings and ratings in your marketing strategy First of all incorrect information on the Internet opening hours location information website etc. will negatively affect your ranking in local search results.