Advertising Continue reading below Michelle Stinson Photo Background Removing Ross, VP of Marketing & Client Relations, K nechtology Michelle Stinson Ross Two trends and one time-tested principle. First for the trends. Live Video As each year passes, more options on more devices generate a lot of noise. What can big and small brands do to reduce this noise? Video has always been key, especially to reach audiences on mobile devices. Streams of live video to Facebook, Twitter, LinkedIn and YouTube are indicators that authentic interactive moments are here to stay. Advertising Continue reading below Live video offers smaller brands the opportunity Photo Background Removing to level the playing field without having to spend large production budgets. Live interactions also allow brands to test video content with instant, real-life feedback from their established communities.
But with live video streaming comes the need for a quality brand spokesperson. This spokesperson should be able to speak fluently and fluidly about the brand and its products/services. This spokesperson must also be someone relevant and relatable to a brand's potential customers. Yeah, your CEO might not be the best choice here. Save them instead to be interviewed by the Raster to Vector Conversion spokesperson as a subject matter expert. Influencer Marketing Another way to cut through social media noise is to partner with influential users. It's important to put as much commitment into timing an energy that cultivates influencers (movers and shakers) as your customer base. Catching the attention of someone who has never heard of your brand is getting harder Photo Background Removing and harder every year. Securing influential advocates to share is essential for this Funnel Awareness Summit. Advertising Continue reading below But don't rely on your free samples to get influencers to shout your praises.
You're going to have to market the value of a business partnership to them, just like you market your product/service to your customers. A time-tested Photo Background Removing principle Make marketing a priority, not an afterthought. One of the issues we constantly see with new customers is the dawning realization that they need marketing. Too many startups focus all their resources on developing their ideas without considering how they will attract investors and customers. Struggling companies tend to cut marketing budgets first. Companies large and small that move marketing from the priority list of luxury to necessity will always outrank those that don't. Just because there are so many self-service DIY marketing options available doesn't mean the brand can skimp Photo Background Removing on marketing budgets. In fact, it requires more time and attention to media resources, personnel and expenses. Advertising Continue reading below Engage in marketing and know when to hire, whether in-house or as a consultant/agency.