The e-commerce industry is also one of the industries that Generation Z is eager to invest in. With the pulsation of current events and the volatility of technological development, there is a lot of room for creativity. Taiwanese e-commerce companies such as PChome also provide a stage for young people in terms of creative ideas. For example, the winning works of the Times Golden Calf Award this year are from the team of the Department of Commerce and Design of Zhongyuan University. '
Taking PChome's existing heart etiquette as the theme, they planned the "August Heart Etiquette, Good Week 8!" marketing plan to re-evolve PChome's heart etiquette! This year, PChome's heart etiquette, which is entering its fourth year, is a festive industry email list schedule that combines the three important festivals in August, Father's Day, Qixi Festival, and Zhongyuan Festival. Creating festivals with marketing strategies also establishes PChome's brand image. The team from Central Plains University integrated their own observations on the society, adding the Stray Animal Festival and Grandparents' Day to the Heart Ritual in August, and finally returned to the "Love Yourself!" for themselves.
It not only fully conveys the concept of heart ritual, but also develops Your own creativity won the favor of the judges. E-commerce provides a stage to inspire young people to develop their creativity, so that Generation Z can change from "I really like this brand" to "I really want to be a part of this brand", and also want to see their wild ideas reflected in brand marketing, bringing new ideas to the industry. thinking. The Times Golden Calf Award this year joins hands with PChome to launch the Marketing Planning Award under the theme of "Heart Etiquette" for the e-commerce festival.