The rumors spread like wildfire on social media — with little action taken. Later, it was revealed that former CEO Dennis Muilenberg had left the company with assets worth about $80 million. It was considered vulgar and greatly angered social media users. In the end, they may not have solved the problem at all! Just six months after the Boeing 737 Max was cleared to fly again, the plane is again under scrutiny. Critics say the 737
Max was allowed to return to service prematurely and that the issues that could have led to the two fatal crashes have not been fully analyzed or resolved. This is industry mailing list huge security issue. It also suggests that Boeing may have swept the problem under the rug. Gordon Johndroe, vice president of global media relations and public affairs for the Chicago-based aircraft maker, said recently: “
We have plans that allow us to act 24/48/72. With the MAX , the playbook ran out in a few days and we entered unprecedented territory. We needed to plan more than 72 hours. You need a cadre within your organization with media relations as a backup skill...so the core team can take a breather ." The example of a social media crisis doesn't seem as bad as the larger PR affair.