Open up new customization possibilities . Intent marketing makes it possible to personalize the offer in real time. Thanks to big data and machine learning Clipping Path tools, we can personalize content, products and offers at every step of the customer's journey, for example, by sending them an individualized coupon at a time of high purchase intent. Improve conversions . All these advantages mean that intent marketing simply allows us to achieve better results, since we are constantly targeting the people who are most likely to purchase our products. Thus, we maximize the budget allocated to advertising and achieve a higher ROI. 3 Intention Marketing Success Stories 1)
Kleenex The "clinex" are a very necessary product when you are sick, but very little useful the rest of the time. Therefore, the brand had the challenge of identifying not only who it had to direct its ads to, but above all, do it at the right time. Despite popular belief, cold snaps don't necessarily mean more colds and flu, so they couldn't be based on weather data. This meant that they were wasting a large part of their marketing budget on reaching people who were not interested in their product at the time. Researching its market, Kleenex found that people
with cold and flu symptoms preferred to go to Google to answer their questions rather than go to the doctor. Using Google Ads, they were able to identify areas where there were outbreaks of these diseases even before they were detectable in official statistics, as keywords related to flu and colds were searched for more in these areas. With all this data, in the fall of 2012 Kleenex allocated 96% of its advertising budget to areas that were experiencing cold and flu outbreaks. With this, they managed to increase their sales by 40% compared to the previous year (more than 432,000 packs of tissues!).