In this week's episode, Robert and I look at the phone number list implications of a new format for Google search results that could eventually allow any brand to integrate a dedicated Twitter-like feed. We feel trouble. Next, we explain why The phone number list New York Times' recent acquisition of hello society is a big deal and agree with one author's assessment that we're in the midst of a social media engagement crisis.
Finally, we reflect on a Google evangelist's decision to launch a newsletter and build an audience. Elks and raves include the phone number list world's most interesting man savvy reboot of Dos Equis, the phone number list future of news editing and human-vs-robot-generated content. This old marketing example from this week: Hydraulic Pressed Steel Company.
Content Marketing in the News
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Google Lets Celebrities and Businesses Publish Directly in Search Results (8:30 a.m.): Google has started experimenting with a whole new format for search results, which could eventually allow any brand, celebrity or organization to create a dedicated feed of Twitter-like. in the phone number list company's search engine. Google says this service will be free, but Robert and I are very skeptical. We fear that phone number list as this new service rolls out more widely, there will be plenty phone number list of opportunities for brands to “game” the system.
GoToWebinar: Webinars are regularly rated as the phone number list marketing tactic for lead generation. Over 60% of all marketers use webinars. But many companies still struggle to find their target audience and deliver the phone number list right message. Following a very simple five-step plan, the keys to using webinars for lead generation success range from daunting to achievable. From finding your audience and developing engaging phone number list content to engaging authentically and promoting webinars, you'll learn five steps to attracting your target audience to your next webinar in this new report from go to webinar.
Rants and raves (37:36)
Robert's rave: Robert loves how Dos Equis is rebooting its popular Most Interesting Man Alive: Sending him one-way trip to Mars. In a series of new videos, the phone number list uber-man says goodbye to a motley cast of characters we've seen in previous commercials. It's a wonderful piece phone number list of storytelling. Robert also has a comment on an article about SurfStitch's investments in content companies, which could negatively impact the company's earnings. He cautions against blaming phone number list content marketing for poor business performance. This is still a valid strategy.