Advantages of a marketing concept Why is a marketing concept relevant and what does it offer If you want to market a product or service you should think deeply and develop a marketing concept . With simple questions or with a so-called checklist it is conceivable that answers can be found very quickly on the way to the marketing concept. When the concept is ready it provides the answers to the most important questions and shows what is relevant for one's own progress. Who is my target group anyway If you want to market an insurance company you should know your target group very well.
The target group must also be defined if for example backpacks whatsapp mobile number list are to be advertised or for example car tires for sports cars are to be offered. Car tires for sports cars are a different target group than cruises for seniors The target group must be recorded precisely so that it can be contacted in a targeted manner and know exactly how to reach them can use a targeted marketing concept to ensure that their own plan works. This means that all measures must be set up and implemented in such a way that they bear fruit in the target group.
For example if you want to advertise a car tire for a sports car you should not necessarily do so in a cruise magazine for seniors. In practice it is important to research the target group. At least as important is the question of how to reach the target group. Do I have a unique selling proposition The unique selling point or the so-called moat is usually a factor that leads to success. Entrepreneurs who stand out from the general market with their services expertise or products are usually better accepted. If it is a product that is not offered by many shops.