Malaysia Airlines is an airline that operates flights from its headquarters in Kuala Lumpur. The airline which recently rebranded as Malaysia Airline Berhad and operates flights to Asia, Australasia, Africa, the Americas, Europe and the Image Masking Middle East. The airline was founded in 1930 in Singapore, and the first flight flew in 1947. Currently, the aircraft is operated from Kuala Lumpur International Airport as a hub to around 61 destinations around the world. The company has a fleet of approximately 78 aircraft through its two subsidiaries Firefly and MA Swings. Malaysia Image Masking Aviation Group, the parent company of Malaysia Airlines, operates in areas such as air transport services, ground services, aircraft leasing and talent development.
The airline recorded an annual revenue of MYR 60 million in 2017 and has approximately 14,000 employees. Contents Malaysia Airlines SWOT Analysis Highlights Malaysia Airlines SWOT Analysis Weaknesses Opportunities Image Masking in Malaysia Airlines SWOT Analysis Threats in Malaysia Airlines SWOT analysis Malaysia Airlines SWOT Analysis Highlights Strengths are defined as what each company does best in its range of operations, which can give it an edge over competitors. Here are the highlights of Malaysia Airlines: Partnerships: One of Malaysia Airlines' first partnerships was with Emirates, which allowed the airline to operate flights between Image Masking Malaysia and Dubai. The alliance also opened up Emirates' entire network allowing it to operate to 11 destinations including Rome, Paris, Madrid and Frankfurt, as well as 30 destinations in Europe, the Middle East, Canada and Africa.
Customer-centric menus: Malaysia Airlines recently launched a new range of Malaysian dishes on its menu. In business class, the airline has launched an on-demand catering service that allows luxury class customers to dine at their Image Masking convenience. The airline has made arrangements to provide hot meals to passengers traveling on short flights, even in economy class. These moves to make the Malaysian experience global have proven extremely successful. Focus on improving performance: Malaysia Airlines has recently focused on improving performance through Image Masking improvements in punctuality and hourly performance. Increased attention was also given to improving Malaysia Airlines' customer service, which aimed to improve the in-flight experience and reduce waiting times.