AnnGynn Click To TweetIt starts, says Russell, with a written content marketing strategy. Having a documented plan will help you get on the Job Function Email List same page with your board and staff - laying the groundwork for your content marketing program based on available resources and setting up an evaluation process with measurable goals that everyone agrees on. Job Function Email List Based on his company.
Experience, nonprofits that invest in content marketing strategy documents can also raise significant money to fund their organization's initiatives. Job Function Email List A documented marketing strategy can sound like a huge task if you have 10 other things to Job Function Email List complete in a day, and marketing is only part of your job. But even taking a few hours to strategize will pay off - preventing wasted effort (financial and staffing).
HOW TO DO IT: I frequently share this post from George Stenitzer with nonprofits that explains how to develop a one-page content marketing strategy. Job Function Email List He takes you through a simple step-by-step process, and at the Job Function Email List end you will write down your strategy. You can do this with your board or its marketing committee. Share the draft with all, ask for an input set a deadline then implement.