Search engines are the first place your target consumers will go when they have a need. In a survey, 48% of more than 14,000 online shoppers said they start their purchase journey on search engines.
Search engines help customers find you, but unfortunately, they help them find your competitors too. The one who comes out on top in the search rankings will be the one with the better SEO strategy.
Strong SEO can be your most powerful asset, turning Cork Used Bicycles Shop intrigued prospects into paying customers. The right strategy will be designed while keeping the road the customer takes to push that coveted “buy” button in mind. Your SEO should assist the prospect as they move down the sales funnel, from first discovery to post-purchase.
Imagine you’re a business communication systems provider, and your most popular products are VoIP (voice over internet protocol) and a multi-line phone system for small business. Your target customers are companies with call centres.
You have to strategically devise your keyword strategy and create backlinks to your content. With effective SEO in place, you can also target prospects who are further down the marketing funnel.
With the communication systems provider example, you might create videos or infographics that provide customers with more information about your product and how it will resolve their problems. You need to match SEO keywords with customer intent.
Your SEO-driven landing page should have keywords related to VoIP for call centers.
The content should tell them your business value proposition and how VoIP could be game-changing for them.
Search engines have gotten smarter and want to answer people’s questions with high-quality content. Gone are the days of keyword stuffing and backlink strategies. Search engines are machines to answer questions and they give priority to websites that have relevant results for user queries.
The following points in your customer journey might involve an online search. There could be more, but these are the most common touchpoints:
Let’s discuss in detail how you can incorporate SEO into all four stage