The most ironic aspect of this fact is that these same business owners often are the types who require high information and research to make their own buying decisions, yet expect their own prospects to buy "on faith". Take the time to do all the marketing writing and get it in place before you spent too much time on marketing efforts.
Your marketing work will be in vain if you can't provide the "goods" when prospects ask for more information. Get your marketing "foundation" in place email list before you build on top of it. 2. Put together a marketing strategy based on your skills and preferences. Plan a strategy that builds on your personal strengths. What are you good at? What do you enjoy doing?
This could be activities such as public speaking, networking, or writing. Base your marketing strategy on your own preferences and build around that. The key factor is that you plan to do activities you will enjoy enough to be consistent and follow through on. It's fine to develop a new skill, but don't make it the primary activity until you have gotten good at what you do. 3. Have a written target market profile and recognize who they are and where they are.