Three major traffic pools in WeChat ecosystem (1) WeChat account In terms of traffic acquisition, WeChat accounts are slow to start, but those products with high customer unit price, high executive email list decision-making cost, and high trust dependence are very suitable for operating and attracting new customers through WeChat. Therefore, the importance of KOC is highlighted at this time. (2) WeChat group Compared with WeChat, WeChat groups are executive email list still very fast, but the maintenance and operation costs are high, and the degree of trust fluctuates greatly. Service-oriented products are suitable for the operation and promotion of WeChat groups.
We have seen many knowledge-paying agencies. Groups are the best example. (3) Official account Compared with WeChat and WeChat groups, official accounts have executive email list a moderate start-up speed, average maintenance and operating costs, and a weak ability to reach users. Moreover, the current open rate of official accounts is decreasing, so official accounts are suitable for those products with lower decision-making costs. to promote operations. When we understand the WeChat ecosystem and its traffic pools, we already executive email list understand that different products must choose. The appropriate traffic pool for operation and promotion, and we cannot blindly.
Place them and cause unnecessary waste of resources. 2. Fission growth and "one data, two points" Fission growth is actually a method to guide users to socially executive email list spread through certain welfare bait, so as to achieve user growth. The common cases around us, such as Pinduoduo, Ruixing Coffee, etc., the fast-growing and rising enterprises here are all acquiring massive users through fission growth, which shows that this is a great weapon for user growth. The essence of fission growth is a kind of social communication, and WeChat has its own executive email list social attributes, wide user coverage, and perfect ecology. It is undoubtedly the best place for fission. This also means that the growth of WeChat's ecological operation is very worthy of our discussion.