And, in case you haven't noticed, this change has already started in a big way. Relationships are the future of social media. Here are five reasons why: 1. Aggregation is so 2016 In 2017, In-tune marketers will shift the focus of social media away from Photo Background Removing vanity metrics (subscribers, fans, likes, etc.) to relationships. The longer the relationship, the higher the return on investment and the lower the cost of acquisition. The follower, fan, or connection that has never been touched by the mark has zero value. Advertising Continue reading below As attractive as it may be to signal audience growth, brand sustainability will be determined by revenue. Winning hearts and minds is more important than ever for brands looking to cultivate leads, customers and Photo Background Removing champions.
And it will take a lot more than personalized web pages and emails. 2. Social media offers much more than mass media To make social media Photo Background Removing manageable, marketers have largely reduced social media to a new form of mass media. Spreading messages without leveraging the social aspect of the channel leaves most of the unique potential of social platforms untapped. Audience aggregation simply mirrors the first introduction, a handshake if you will. Today's consumer wants to do business with brands they trust. Trust has Photo Background Removing been redefined, moving from simply offering a quality product or service to meeting public expectations in a transparent and ethical manner.
This is especially true for millennials, who will be between 20 and 37 in 2017. The good news is that millennials are ready to reward the brands Photo Background Removing they trust. Advertising Continue reading below Millennials are seven times more likely to give personal information to a trusted brand. In fact, 46% of millennials surveyed said they would share personal data if, in exchange, they received a more consistent, relevant, and personalized Photo Background Removing experience, complete with free perks, discounts, and better customer service, across all channels. platforms. 3. It's a new era Millennials have had, and will continue to have, tremendous influence over consumer and B2B purchases.