The challenge of digital experiences "During and after Phone Number List the lockdown, the use of live streaming platforms has grown , which has allowed us to be even closer to consumer conversations , and social selling strategies have been enhanced to meet their needs for greater security" , explains Timpone. In the past, the Parisian Phone Number List house had already experimented with the virtual try-on to check the right hair color or the most suitable nouance for make-up. Today, however, the company promotes new advanced digital experiences through mobile apps such as the virtual makeup simulator Makeup Genius , and through Phone Number List new automated consulting services such as Skin Genius.
The system, connected directly Phone Number List with the e-commerce platform, has a powerful Artificial Intelligence engine at its heart: just take a selfie, indicate your age and phototype, and you will get in exchange a personalized analysis of the skin and indication of the most suitable products to treat and protect it. "This service has also Phone Number List been enhanced with teleconsultation , or the possibility of contacting one of our beauty assistants through a video call, to receive information on the most suitable skin Phone Number List routine for each consumer, also guaranteeing a more" human "approach" , highlights Timpone So many news then.
What changed, however, was Phone Number List above all the point of view: «We shifted our interest from selling to creating new experiencessafer but no less intimate and engaging. Of course, you don't reinvent yourself overnight. These services were Phone Number List already in L'Oréal's DNA and had already been partially activated, but their implementation has accelerated due to the current situation. This does not mean, however, that they will Phone Number List disappear with the end of the pandemic, because some changes in purchasing behavior have become structural.