They both have unique pros and cons, and even the most seasoned marketers can't seem to decide which of them is ultimately more effective. Is there a winner in this debate? A good digital marketing strategy is one that aims to achieve your business goals by combining several tactics and tools. Email marketing and social media should (and often do) work together.
Multi-channel communications are by no means just a marketing trend; their effectiveness has been proven by psychological studies. The familiarity principle of company mailing list attraction states that we are all attracted to what we recognize. This also applies to consumer behaviors: the more touchpoints you create in your digital marketing strategy and the more potential customers you expose to your brand, the closer you get to conversions. But how, exactly, do you integrate your social media
Efforts with email marketing? Certain social media strategies and content solutions can be used as powerful lead generation tools. Read on to learn how you can leverage social media platforms to grow your email marketing contact list. Invest in next-level content marketing. Every brand's social media presence should revolve around solving problems or meeting the needs of their audience through thoughtful content. This means you need to focus on creating value for your subscribers.