Email sender: what is it? When an email appears in their inbox, your contact sees 3 things: The sender of the mail (sender) The subject of the email The preheader of the email object-name-preheader Just as you don't open the door to strangers, it's rare to open an email that has the name of the unknown sender! It is therefore essential to choose the sender carefully to increase the opening rate of your emails. In Sendinblue, it is possible to customize the sender name field from the first step of creating the campaign. You can change the email name depending on the communication you want to send.
Sender-email Without the sender's name, the mobile number list ailboxes of your contacts will display the email address used for sending. Our detailed tutorial : How to easily create a free newsletter – The complete guide Which strategy to adopt for the sender name? It all depends on the nature of your email and your business! Transactional or marketing emails, bloggers, informal or restrictive editorial line… Tip: avoid noreply email addresses! Noreply email addresses give a negative image to your customers. The principle of a noreply address is that you cannot reply to received email.
Besides impacting your deliverability, this practice can also confuse your customers! In fact, it's often used for transactional emails, such as order confirmations. sender-noreply Therefore a noreply address is acceptable for a transactional email, but much less so for a marketing mailing! Read also : 3 good reasons not to use a Noreply email Get closer to your customers Write your name or create a person to sign your emails! If you want to create a special bond with your contacts, you should write to them personally. You can use their own name or create a person, a pseudonym that will interact with them. In this example, we chose to use a person's name along with the company name as the sender name.